In their article on Adams the New York Times wrote about the "Pinkwashing" of breast cancer "...which painted a pretty picture of early detection while ignoring the ugliness of deadly metastasis." The "...disservice to the cancer stricken fostered by “fought to the end” battle metaphors as well as the concepts that a positive outlook or religious devotion could outwit cellular biology."
I would go further to say that the language we use in numerous contexts is that of battle and aggression. We "fight" and declare "war" on everything from terrorism to tweets. We "battle" and "confront" our illnesses, neighbors, strangers, pests, carbohydrates, moods and habits. Whether its drugs or Iran, the Senate or the Schoolroom, eczema or HIV, we are "waging war" in the most basic, everyday, examples.
Yet, if we are so casual about our language of aggression how can we appreciate the actual wars that are fought, and lives lost to them?
I read that Elton John and Dolce&Gabbana are in a "War of Words" over differing views on babies. Luckily I can't afford any of their clothes because I am being cautioned by every mouthy celebrity with an "untraditional" family to #boycottdolcegabbana because of an opinion.
Lao Tzu is credited with saying "Watch your words for they become your actions." I would say that being more mindful of the language we hear and say is actually essential, not just for our happiness but our survival. Unlike much of what is written, I don't think that's even close to hyperbole.